Where Is The In-Crowd?
In recent weeks I have been reasonably active on a couple of Social/Business Networks.
Lots of people will tell you that you can make lots of contacts and get your brand out there by using these networks. That may be the case, but I am beginning to question the value of these so-called contacts.
Everything is just so fleeting and superficial.
Like Me And I’ll Like You
In a couple of networks the members are able to indicate that they like a post, or article or links. This is probably fine if they actually took the time to read the thing that they “like”. Judging from the time that take to go from one item to the next, I doubt that they read any of the blog posts, or articles or watch the videos.
At one site you will even find that members openly suggest that everyone just go down the items on the wall and click the “like” link. What’s the value in doing that? Surely that degrades the whole notion of being able to evaluate a member or their items by checking out how many “like” they have.
I am getting a little frustrated by finding that some people just can’t seem to resist adding short comments, and then when someone responds, thanking them for that response, and then that gets another response, etc….
And then there’s the tag team approach. A group of members from Network K who are promoting their network on Network A. One of Team K posts on Network A, that’s then “liked ” by another of the Team K, and then another of Team K comments, and another. Then then they all go around again, congratulating each other on their deep and meaningful comments. All the time hoping to raise the profile of Network K. I suppose they might convince some people that they are worth following. But it gets a bit tedious navigating through the stuff they put out.
So, does it really matter who you hang out with in these Social Networks? Can it hurt your brand if you become too closely linked with the incredibly busy, but potentially annoying crowd?